Mobile Interactive Group is the fastest growing privately owned technology company in the UK.
Comprising a unique combination of businesses, MIG disciplines and services include:
• Mobile advertising
• Mobile marketing
• Mobile billing
• Mobile messaging
• Mobile technology and services provision
• Multi channel digital solutions
• Mobile internet publishing
• Experiential design
• Application development
There are now five companies within Mobile Interactive Group and each has its own distinctive brand identity, vision, and set of values, personality, and tone of voice and is committed to its specialist area. This diverse mix of creative talent, technical expertise and industry knowledge is Mobile Interactive Group’s strength and enables the teams to deliver seamless integrated mobile and digital communications to our vast client base.
With Innovation at our core, Mobile Interactive Group is creative in its thinking, thrives on a challenge and provides engaging multichannel concepts to the mobile and digital market that deliver real results to our customers.
With 200 clients spanning multiple sectors such as media, broadcast and entertainment, financial services, government, brands and agencies, mobile network operators, handset manufacturers and more, all are able to benefit from our multiple specialist offering increased value under the Mobile Interactive Group umbrella.
Various examples of our most innovative work to date include powering all interactivity at The O2, the world's first fully integrated mobile interactive entertainment venue and partnering with Walkers to provide multiple services to Britain's biggest, boldest and most innovative flavour campaign 'Do us a Flavour'.
Mobile Interactive Group's creative team has a broad remit, encompassing helping our clients to visualise their brand on multiple platforms to developing new revenue generating ideas that drive corporate creative strategy across all specialism's within the group.
Lead by one of the UK's most inspiring minds in the market, the creative team support all activity from business development pitches, WAP site visuals, conceptualising and building brand identities to all manner of campaigns. An entrepreneurial body in the mobile and digital space, the team were specifically formed to help Mobile Interactive Group's current and potential clients visualise how their 'brand' and can work harder for them on multiple platforms, to engage and reach a wider audience on potentially a global basis.
They have incredible in-depth knowledge of mobile and digital technologies, understand the media markets and their expertise is an incredible asset to the group.
Our clients are at the heart of everything we do and their needs drive our business forwards. The client services team deliver value added services to Mobile Interactive Groups existing and every growing customer base and are responsible for all cross sector account management, services set up and reporting.
With many year's collective industry knowledge and expertise, the team are perfectly placed to provide first class delivery of services for high profile programmes and campaigns, they oversee interactive projects from concept to completion to maximise participation and are fully integrated with all with all specialisms within Mobile Interactive Group.
Whatever your needs, we have the resources and expertise in place to support your digital marketing goals and to deliver incredible results.
Since launch in May 2004, Mobile Interactive Group has gone from strength to strength recording revenues of £250k in year one, May 2005, to a £65 million in May 2009, clearly demonstrating the huge growth and success of the business.
Having launched a new cutting edge, technology based, specialist business each year including mobile advertising agency 4th Screen Advertising in February 2006, cross platform digital creative agency Jigsaw in June 2007, experiential design agency New Toy in August 2008, and most recently Mobile Interactive Technology, born out of the original operating technology area of the group and a mobile internet publishing business Kilrush.
Mobile Interactive Group has ambitious plans for the future - To grow revenues and margins again in 2010 and to develop and potentially acquire new and emerging businesses that will enable the group to increase market share and create international scale.
Brands across all sectors are continuously looking to understand new channels, are demanding more for their money, they're looking for new revenue streams, to gain consumer insights, to increase brand loyally, to encouraging participation and interactivity and more. By implementing a fully integrated mobile and digital communications strategy all brands are able to achieve their specific objectives.
The digital market place changes rapidly on a daily basis and new technology platforms are constantly being conceptualised and developed. There is a genuine thirst in the mobile and digital industry to adopt an integrated cross platform approach incorporating web, WAP and mobile to all communications and to maximise the reach of social media.
Times of economic turbulence can often sharpen the mind, achieving clarify of focus. Brands want more value for spend and want to know they are investing in collaborative and consultative relationships, and that their communications strategies are delivering return on investment.
There is an ever growing appetite for multi-channel interactive media. Consumers want to access information on the move, at a time that is convenient to them and on a platform of their choice.
Mobile Interactive Group will continue to flex and respond to the economic and industry demands, building our own IP to better serve our clients needs. Allocating dedicated resource, ensuring the right specialists are in place to ensure the group is accountable, whilst continuing to deliver optimum services to our broad client base, at all times.
