The Telegraph SMS Interactivity
14th Mar 2011
Teaming up with partners including Bose, Maximuscle, The Spanish Tourist Board and more, The Telegraph wanted to allow mobile customers to quickly and easily interact with the newspaper via SMS, in turn gathering valuable audience data including mobile numbers, addresses, and email addresses to be used in future marketing activity by the group and advertising partners.
Utilising MIG’s Mobile Messaging platform, The Telegraph:
- Received a record number of interactions from readers within the first month.
- Generated a substantial database of unique mobile numbers.
- Produced revenue through premium rate bounce back messages to fund future outbound activity.
- Utilised the database for telemarketing that helped drive newspaper subscription figures.
- Promoted the newspaper via SMS to boost daily news stand sales.
Want to learn more?
To read more please visit Mobile Messaging or for further information email messaging@migcan.com or call +44 (0)870 235 4042
