Sport Relief Text Donations

MIG’s high volume messaging gateway enabled Sport Relief 2010 to generate £3.4 million via £1, £5 and £10 mobile donations.

2010′s Sport Relief campaign is the first time Comic Relief has used a £10 text donation mechanic.

All text donations made by the public have benefitted from 100% out payments thanks to mobile network operators waiving their usual fees.

All the money donated will be spent by Comic Relief to transform lives – both here in the UK and across some of the world’s poorest countries.

• ‘The BT Sport Relief Million Pound Bike Ride’ which saw various celebrities including David Walliams, Miranda Hart and Davina McCall cycle from Land’s End to John O’Groats in just under 82 hours generated £700,000 via £1 and £5 mobile donations
• ‘The Thomson Sport Relief Water Ski Challenge’, which saw Christine Bleakley water ski across the English Channel raised over £900k in £5 text donations from viewers of The One Show
• ‘Eddie Izzard: Marathon Man’ documented Eddie Izzard’s staggering run of 43 marathons in 51 days around the UK. £5 text donations from viewers of the documentary on BBC 3 and a repeat on BBC 1 raised over £1.1m

Caroline Lien, Operations Director, Sport Relief, said “I would like to say a massive thank you to the mobile industry and HM Treasury for their continued support. Mobile has proven to be an extremely popular channel for us as it appeals to a wide audience demographic, and enables an instant donation at various price points.  I’d also like to thank MIG’s Client Services and Operations team for their help and dedication throughout the campaign.”

All services closed at midnight on Wednesday 31st March 2010.