Utilising the latest advances in mobile technology MIG designed and built New Look’s fully transactional mCommerce site. The site integrates into New Look’s back end systems and utilises the latest developments in mobile technology (Javascript, CSS3 & HTML5) to offer the ultimate mobile shopping experience.
Key features include fast ‘One Click’ checkout for registered users; quicker journey from homepage to products with engaging zoom functionality; easy to browse products in one, two or three column formats; seamless viewing with accordion navigation to reduce page refreshes and single consumer shopping basket between the website and mobile site.
The challenge of most mCommerce sites is to give customers the confidence to purchase via mobile. The focus of the project was to launch the most engaging and seamless transactional service of any high street fashion retailer to date that would encourage New Look’s mobile savvy customers to buy.
With a plethora of features, the New Look mCommerce site boasts multiple calls to action and a prominent ‘Search’ bar on the homepage to enable users to get to relevant products quickly and easily. Within the product pages users can refine category searches without leaving the page and define how they want to display their product results page. Users will be notified if that particular product is running low in stock or is out of stock. The site also offers a seamless user experience across both high end and feature phones, enabled by MIG’s mobile website and application publishing platform.
Registered users benefit from a quick, simple and secure ‘One Click’ purchasing process and users are also able to shop anonymously with no registration required. To make delivery easy, shoppers have the option to nominate a particular delivery day and time right from their mobile device.
Consumers can also review their account details; track their orders; check out recently viewed items when returning to the site and post up seamlessly to Facebook and Twitter.
