WINNER, Most Effective Mobile Site – MIG & M&S
M&S’s strategy was to make it really easy for consumers to interact with their brand on mobile. M&S worked with MIG on the user experience, design and functionality to launch their first ever mobile internet site which gives shoppers the opportunity to browse and purchase the full M&S product range of 24,000 items, spanning women’s clothing to furniture.
MIG’s consultancy took a phased approach which included ‘Discover and Definition’, ‘Concept look & feel’, ‘Design refinement & approval’ and ‘Making sure the site worked on multiple handsets’. Features include a store finder, the ability to search per product and to refine to a specific item, the facility to register account information and more.
Additionally the M&S website is now optimised for different handsets, recognising the users’ handset and operating system, and serving them with the most relevant and most engaging site for their personal device.
