MIG worked with digital agency Five by Five on the development of an iPhone app for B&Q, a first for the DIY retail sector. The free app, which went live on Monday 26 July, provides ‘How to Guides’; ‘Hints and Tips’; ‘Nearest Store Locator’; and ‘Promotional Offers’. Additional features allow users to make notes, check the ‘Glossary of Terms’ and add products to their ‘Wish List’.
Built with the needs of the typical B&Q customer in mind, the app was created to help consumers looking to make home improvements, both in the home and outdoors. It is intuitive to use, easy to navigate, and enables users to quickly tackle basic or more challenging DIY tasks.
Download the app here http://bit.ly/BandQApp
