Designed, built and powered by Mobile Interactive Group
Clarks first ever mobile commerce site is fully transactional and has been built using MIG’s award winning mobile commerce platform.
Clarks new mobile commerce site boasts the full product range, enabling shoppers to shop directly from their mobile or locate their nearest store. The site delivers a seamless ‘check out’ process, providing both credit and debit card payment options and is open to both new and existing users of clarks.co.uk
MIG offered Clarks an innovative solution that required minimal systems integration, meaning Clarks have launched a fully transactional mobile website in a relatively short space of time, with minimal disruption to their day to day trading environment. MIG’s highly scalable mobile commerce platform allows Clarks to leverage their initial investment and introduce further mobile services down the line, such as native applications to compliment the mobile site.
Richard Houlton, Director of Channels, Clarks commented “Multi-channel retailing is a major focus for Clarks and it’s essential to give our customers choice. Our customers are more technology savvy than ever before. The launch of our transactional mobile commerce site marks Clarks first move into mobile and we partnered with MIG because of their strong leadership in this area and technical capabilities in the mobile retail space. They understood our requirements, ensured the design of our mobile site was sympathetic to the brand and that it delivers a seamless user experience.”
Because of its size and experience MIG is able to provide a unique offering to retailers that are looking for a 360 degree mobile partner, to work with them from the early strategy and concept stage, through to service deployment across mobile web and applications. Plus crucially, after a service goes live, to drive customers to the service using innovative mobile marketing techniques.
