Channel 5, Big Brother
20th Dec 2011
MIG’s mVoy Engage platform helped Channel 5 to launch Big Brother mobile and social voting
- Launching iPhone, Android and Facebook applications featuring interactivity and voting
- First Facebook application that monetises voting through facebook credits
- Data capture and CRM across multiple front-end platforms
- Featuring editorial content, rich media, social media integration and bundle purchases
- Facebook voting accounted for almost 50% of total votes
