Teaming up with partners including Bose, Maximuscle, The Spanish Tourist Board and more, The Telegraph wanted to allow mobile customers to quickly and easily interact with the newspaper via SMS, in turn gathering valuable audience data including mobile numbers, addresses, and email addresses to be used in future marketing activity by the group and advertising partners.
Mobile Interactive Group (MIG) works with ITV to deliver core mobile services.
MIG’s high capacity messaging gateway is at the forefront of delivering robust services such as votes, competitions, quizzes and news alerts.
2010′s Sport Relief campaign is the first time Comic Relief has used a £10 text donation mechanic.
All text donations made by the public have benefitted from 100% out payments thanks to mobile network operators waiving their usual fees.
Mobile Interactive Group (MIG) powers all of FIVE’s mobile interactive services.
MIG’s high volume messaging platform, Enterprise, powers all mobile interactive services for shows including The Gadget Show, Flash Forward, Fifth Gear and CSI.
MIGs Messaging platform delivered 4.75 million mobile interactions for Comic Relief
In 2009, an extraordinary £7.8 million was raised for Red Nose Day through £1 and £5 text donations – contributing to the incredible £59.2 million raised.
