Mobile and digital agency Mobile Interactive Group (MIG) were approached by Sony Computer Entertainment Europe to design and build the PlayStation Official App in the Autumn of 2010. The app has been released for iPhone and Android devices in January 2011.
MIG delivered a bespoke augmented reality app for Findaproperty.com.
The app enables house hunters to find a property using their iPhone camera and compass.
The app delivers a rich visual experience where users can search based on their location and browse through properties, refine searches based on price and distance as well as view agent’s contact details.
Built specifically for iPhone users, the new App gives Chelsea football fans an ‘insider’s’ view of the club. In addition to providing results, fixtures, league positions and listening to footie chants, the App’s new rich media features include real-time audio match commentary, enables fans to watch premium ‘match highlight’ video content via Chelsea’s dedicated TV channel, plus gives users the opportunity to bookmark their ’favourite’ news articles, videos, players and gossip.
The Sun approached MIG to develop a standalone application to bring Bizarre – the show-business section of The Sun – to the iPhone and Android devices.
Both applications were developed in parallel, and launched on the same day to widen the potential audience. They both form part of News International’s paid content strategy, and will be developed for other devices in the future.
MIG worked with digital agency Five by Five on the development of an iPhone app for B&Q, a first for the DIY retail sector. The free app, which went live on Monday 26 July, provides ‘How to Guides’; ‘Hints and Tips’; ‘Nearest Store Locator’; and ‘Promotional Offers’. Additional features allow users to make notes, check the ‘Glossary of Terms’ and add products to their ‘Wish List’.
In late April 2010 News International approached MIG with a brief to take Britain’s best-selling newspaper, the Sun, on to the iPad. The move was a key part of News International’s digital strategy, to deliver content to its current readers in new interactive formats, and to broaden its readership by appealing to a wider demographic.
