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To regularly receive dig-it please subscribe here. To unsubscribe click here.
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Interactive TV services are back with a vengeance: The broadcasters love them and, most importantly, the viewers love them. But to keep up this impetus, businesses like Mobile Interactive Technology (MIT) have to look at how to move the concept forward and develop new formats and offerings to keep consumers coming back for more.
To find out the return of SMS voting and how were helping the publishing industry please
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These press releases and more can be found here:
www.migcan.com/news.php
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We have cherry picked some key announcements from over the past few months.
February 18th 2010:
MEF elect new EMEA Board appointing MIG CEO Barry Houlihan
February 11th 2010:
Telmap partners with 4th Screen Advertising to deliver location aware mobile advertising
February 9th 2010:
O2 delivers dynamic priority ads through Shazam iPhone app
January 25th 2010:
talkbackTHAMES digital renews contract with Mobile Interactive Technology
January 21st 2010:
Luxury watchmaker Linde Werdelin appoints digital agency Jigsaw |
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Over the coming months MIG will be sponsoring, attending or speaking at the following industry events:
read more |
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DIG-IT meets Barry Hayter, head of operations at MIT, the technical workhorse that sits within MIG and finds out what he and his team do and what a typical day in his diary looks like read more |
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SMS Marketing drives significant uplift in sales for FAITH
Fashion footwear retailer Faith required an interactive platform to power mobile marketing campaigns to enable the brand to communicate to its ever growing database and mobile opt in customers. The purpose of each SMS campaign would be to provide new product information and promotional offers to drive footfall into high street stores and build brand loyalty.
read more
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2009 was a great year, but 2010 offers some awesome opportunities in the digital space. Chief among these are, as we have seen already in this issue of DIG-IT, ad-funded models, media interaction, new rich media formats and, holding it all together, m-commerce.
read more |
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Dynamic ad insertion: Shazam tries it on the fly
Mobile banner advertising is getting more exciting, targeted and useful with the development by 4th Screen Advertising of a dynamic ad insertion platform that can create and deliver pertinent ads on the fly. And Shazam, the world’s leading mobile music discovery provider with more than 50 million users globally has become the first to try it out.
read more |
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| © 2010 Mobile Interactive Group. All rights reserved. |
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