Loyalty Platform

This is what Mobile Interactive Technology (MIT) has done with the development of a multi functional loyalty platform, Henry Burrows, head of products at MIT explains.

We have developed a platform that allows mobile network operators, broadcasters and large consumer facing brands to run special promotions or competitions, on the back of the hundreds of thousands of consumer interactions they receive every day, as a matter of routine."

The platform's success is showcased in powering Orange's Bright Top-ups Instant Win programme, where pre-pay users have a one in three chance of winning a prize with every top up. "The platform takes everyday user interactions, such as top ups, as a trigger to reward consumers for something that they would do anyway." says Burrows. "For the client, it fully integrates into their business, from CRM to customer care tools plus connecting to fulfillment houses to deliver rewards."

Key benefits of MIT's loyalty platform include:

• Physical or on device rewards
• One-in-three prize draws
• Lottery style draws
• Recurring draws - where a prize can be won every hour, day, week, month
• Winning moments - where the closest entrant to a given time gets the prize

"MIT's loyalty platform is totally configurable to meet the needs of the client using it" says Burrows, "It can accept entries from all channels on web and mobile, and the user can decide whether all entries are treated equally or whether different channels deliver different outcomes."

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