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One of the immediate up-shots of the new structure within MIG is that the group's thought leaders are going to play a more vigorous role within industry forums, helping to shape how different business organisations shape their thoughts and strategies around mobile and digital communications.
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 These press releases and more can be found here:
www.migcan.com/news.php
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August 25th 2009:
Orange partner with Mobile Interactive Technology to power Orange 'Bright Top Ups'
August 11th 2009:
Mobile Interactive Technology launch UK's First High Speed SMS Ad Insertion Platform with 4th Screen Advertising
July 30th 2009:
Rimmel go mobile with Mobile Interactive Group
July 23rd 2009:
4th Screen Advertising launches new smartphone Ad Format - 'iSlide'
July 9th 2009:
Red Sky natural snack brand launches with organic interactivity from Digital Jigsaw
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Over the coming months MIG will be sponsoring, attending or speaking at the following industry events:
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As MIG has expanded to become a group of six operating divisions, so the need to effectively manage the development of products and services across the group, while maximising synergy between the divisions in the group, has become paramount.
DIG-IT caught up with David Glennie, Group Product Director to see how he ensures that the whole business works as a team - and finds out what his roadmap for the future is. read more |
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Here's where you'll find the latest case study detailing briefs executed by MIG, on behalf of their clients
iSlide delivers in app advertising for Barclaycard
Barclaycard becomes the first financial services brand to make use of 4th Screen Advertising's new expandable rich media ad format, the iSlide to offer a cool free game to tech savvy iPhone and iPod Touch users globally, to strengthen brand awareness read more
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In March 2009 Comic Relief saw a welcome return to mainstream TV for PSMS. Offering £5 and £1 donations to the cause via text, the service racked up £7.8million in donations from 1.5 million texts on the night of the charity event. Pretty impressive stuff from a standing start!
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Loyalty Platform In today's multi channel marketing mix, the data that you can gather about your customers is as valuable as the sales you make to those customers. Therefore it is a natural progression to look at how the technology used to manage brand interaction, with consumers, can also support and drive programmes that can be leveraged in a CRM function. read more |
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| © 2009 Mobile Interactive Group. All rights reserved. |
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