Nucleus™ - MIG's CRM tool enables clients to capture key data from campaigns and to profile customers according to their personal profile and behaviour.

Specific capabilities include:

• Enabling all SMS or mobile internet experiences to be personalised based on any data held on the user
• The creation of complex queries based on any criteria
• Cleansing of data, such as Gender, D.O.B., Address, Email and Name
• Consumer profiling through data capture
• Integrating with external CRM systems via an open API set

According to Tim Dunn, MIG's Head of Marketing Services, "Any mobile transaction leaves a data trail: who the user is, how much they spent, time of the transaction and behaviour of the user. From this we can build up a picture of the user, what they like and how they use mobile, how much they spend and when."

"Nucleus™ allows all this complex data to be mapped, cleansed and profiled so that we can create a detailed mobile experience to keep customers using services and to keep those services developing," says Dunn.

For example, when a consumer texts in to a TV show or hits a WAP page, different appropriate messages can be sent back to them. Nucleus™ will know if the consumer is interested in sports and/or TV shows about celebrities and can offer them anything from ads to content accordingly.

This sort of CRM is extremely important because there is immense competition to get consumers to view each brands' targeted content, and if you can create a relationship it adds a terrific value to that interaction," says Dunn.

Want to learn more? Please visit our website at www.migcan.com or call the MIG Sales Team on +44(0)207 921 5599.Alternatively you can email us here business@migcan.com

To regularly receive dig-it please subscribe here.

To unsubscribe click here.