header
header
header Sept 08 header
header
 

Hello and welcome to the next edition of Dig-it!

Despite the doom and gloom about the economy in the newspapers, MIG is expecting 2008 to be a bumper year, with top line revenues expected to be up significantly on last year, exceeding expectations, thanks to increased movement around brands looking to use mobile as a marketing medium. There are also positive developments in interactive TV and August also marked the launch of digital experience agency, New Toy - www.newtoylondon.com - The fourth addition to the group offering and there are plans for a fifth new business launching in Spring 2009.
read more

Barry Houlihan - CEO and founder of MIG

 
 

To regularly receive dig-it please subscribe here.

To unsubscribe click here.

 
 

SMS is set to make a comeback on TV screens as part of the interaction process, following many months of investigation, best practice guideline development, internal restructuring at broadcasters and regulator approvals.
read more

 
 
 

More press releases can be found here:

 

August 18th 2008:
MIG launch experience design agency New Toy
read more...

August 12th 2008:
MIG launch Refund Manager™ to broadcast market
read more...

August 11th 2008:
MIG secure exclusive partnership with Shelter
read more...

August 4th 2008:
FremantleMedia and MIG announce fourth year contract extension
read more...

July 4th 2008:
O2 & MIG launch NFC technology at O2 Wireless Festival
read more...



 
 

Over the coming months MIG will be sponsoring, attending or speaking at the following industry events:

ad:tech London
What: The Art of being ineffective in 20 mins
Who: Mark Slade, MD, 4th Screen Advertising
When: Thurs 25th September
Where: National Hall, Olympia, Hammersmith Road, London, W14 8UX
Info: ad:tech London Information

read more

 
 
   

The key to cool mobile services, whatever they are, is creativity. But this requires a complex mix of skills to meet the growing demands of clients who want their service to stand out from the crowd. It's not just a case of coming up with some really creative ideas and they'll work.

So why is creativity so important in mobile these days? And what do you need to do to be 'creative'?

Dig-it catches up with Ben Cusack, Group Creative Director at MIG.


read more

 
 

Here's where you'll find the latest case study detailing briefs executed by MIG's sister company Jigsaw, on behalf of their client Walkers

Walkers Brit Trips
Walkers Brit Trips had a clear objective, to create an engaging on-pack consumer loyalty programme that ran across 900 million single or multipacks of Walkers
read more

For more information, please visit:
www.digital-jigsaw.com

 
 
   

Plans announced earlier in July by PRS regulator PhonepayPlus (PPP) to crack down on unsolicited texts and mobile subscription services is good for the consumer, but is it going to really be useful to the mobile industry?

read more

 
 

Nucleus™ - MIG's CRM tool - is a profiling database which essentially allows MIG customers to add intelligence to what they are doing. It enables clients to capture key data from campaigns and to profile customers according to their personal profile and behaviour.

If you would like to know more about Nucleus™ and how MIG can help you drive customer loyalty, please contact Tim Dunn, Head of Marketing Services on +44(0) 207 921 5568 or email tim@migcan.com

read more

 
 
© 2008 Mobile Interactive Group. All rights reserved.
Mobile Interactive Group | Tel. + 44 (0) 870 235 4042 | Email. business@migcan.com | Terms and Conditions | Site Map
home | inside mig | solutions | clients | news | case studies | contact us | login
www.migcan.com   www.4th-screen.com   www.digital-jigsaw.com   www.newtoylondon.com