Dig-it: Hi Dom, what exactly do you do within Jigsaw?

Dominic: Well, we're a small emerging agency so right now I do a bit of everything – from pitching to new clients, sales forecasting and even some data entry!

Dig-it: How would you define Jigsaw's success in the digital media space?

Dominic: We are successful because we take a personal, no nonsense approach with our clients. We understand their requirements and deliver creative and technical solutions within a narrative framework without using the latest buzzwords. Marketing directors for consumer brands want plain English explanations about how we will service them. They don't want to know that their platform is being hosted on an Apache server, they just want to know how we can implement a solution that enables them to have a dialogue with consumers.

Dig-it: So what's Jigsaw's USP?

Dominic: We are technology agnostic and have a well rounded knowledge base about mobile, web, WAP and red button platforms. We know from the experience gained by the three company founders, how and if certain elements should be used in a campaign. We understand what consumers are prepared to do when they interact with a brand.

Dig-it: What's going on in the wider digital marketing industry now that looks exciting?

Dominic: There's a lot of exciting new industry developments happening right now. Digital now has a budgetary requirement in its own right which means it has gone from a ‘would be nice to have' to an ‘essential must have' as far as brands and their advertising agencies are concerned. This has all happened over the course of the last 12 months. Before then, we were pitching for residual budgets but not now. In addition, Google, Yahoo and advanced search engine optimization (SEO) have all enabled brands and ad agencies to join different platforms together so you can have a TV ad that points to an on-pack promotion which leads to a mobile and web campaign that can collect consumer preferences. It all helps brands to talk to their customers and that consumer audience is widening every day as consumers become more digitally aware.

Dig-it: Thanks Dominic

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