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Hello and welcome to the spring edition of the MIG Group newsletter - dig-it.

After a year of uncertainty, confidence is returning to the Participation Media market. SMS/MMS interactivity is returning to interactive broadcast services and companies in the value chain are starting to explore opportunities once again. Can this type of transformation be maintained? We think it can and have been actively working with broadcasters, production companies, service providers, network operators, trade associations and regulators in order to bring greater clarity, compliance and reliability to this extremely popular section of media entertainment services.
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Barry Houlihan - MD and founder of MIG

 
 

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Mobile Interactive Group
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4th Screen Advertising
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Digital Jigsaw
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t: +44 (0) 870 235 4042
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e: info@digital-jigsaw.com
w: www.digital-jigsaw.com

 
 

The past few months have seen MIG working hard towards driving M-commerce revenues for its clients and partners by delivering robust and reliable mobile payment solutions and scooping an Innovation Award for PayforIT from Vodafone UK.

MIG has taken a uniquely consultative approach, to working with the mobile operators and content providers around payforIT, in order to deliver consumer confidence and trust in purchasing content via mobile phones. Key features of this consultative approach included, the provision of key industry insights in to shaping the PayforIT scheme rules and liaising with mobile operators around solutions, such as signing up to SMS alerts, implementing marketing Opt-in boxes for non-payment services and verification of consumer identification. read more

 
 
 

More press releases can be found here:

 

March 18th 2008:
MIG launch Digital Jigsaw
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March 17th 2008:
MIG secure Customer Acquisition Stragegy with O2
read more...

March 13th 2008:
MIG wins Fastest Growing Digital Media Company at the MMAs
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March 3rd 2008:
MIG deliver payment solution to Sky Games
read more...

January 29th 2008:
g8wave select MIG as strategic connectivity partner
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Over the coming months MIG will be sponsoring, attending or speaking at the following industry events:

MIPTV 7 – 11th April, Cannes
www.miptv.com

NMA Mobile Marketing 17th April, London
www.centaurconferences.co.uk

MEM 2008 8-9th May, Cannes
www.mem08.com

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Jigsaw, www.digital-jigsaw.com, launched in June 07, is a digital solutions agency that understand how the functionality of established and new technologies can be applied to offer creative solutions for its clients' advertising and promotional needs.

Jigsaw provides an exceptional knowledge of all digital platforms (Web, WAP, Mobile technologies) and the ability to create and deliver engaging and rewarding experiences that meet brand objectives and bring results.

We caught up with Dominic Murray, commercial director of Jigsaw, for a quick chat.

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Here's where you'll find the latest case study detailing briefs executed by MIG on behalf of their clients

  • Shell: Shell required an interactive SMS competition that allowed customers the chance to win tickets to the MPH Car show in London and Birmingham.
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  • ITV Viewer Club: ITV wished to create a mobile loyalty scheme that offered competition participants the opportunity to 'opt-in' to a club
    read more
For more information, please visit: www.migcan.com/casestudy.html
www.4th-screen.com/advertisers.php

 
 
   

This month, MIG supported the launch of the Association of Interactive Media & Entertainment's (AIME) Guide to Interactive Broadcast Services, which is a cross-platform guide designed to outline best practices for broadcasters and service providers in Participation Media programming.

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Nucleus™ - MIG's CRM tool enables clients to capture key data from campaigns and to profile customers according to their personal profile and behaviour.

If you would like to know more about Nucleus™ and how MIG can help you drive customer loyalty, please contact Tim Dunn, Head of Marketing Services on +44(0) 207 921 5568 or email tim@migcan.com

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