On 4th October, the top U.S. broadcasters gathered at a Symposium organised by MIG & SinglePoint, in Santa Monica, L.A., to highlight examples of the powerful successes enjoyed by UK & U.S. broadcasters with mobile interaction. As the industry grows and defines itself, this invitation-only event drew an outstanding collection of speakers and attendees, all of whom are creating and driving innovative campaigns, policies and technologies involving iTV.

Sessions included a technology and policy panel looking at free-to-end-user messaging and sponsor-driven content and the possibility of State or federal regulation. In addition a discussion panel was convened by media and carrier veterans, which looked at past successes in the US iTV industry and also weighed up the likelihood of its future success.

Mobile Advertising and Marketing 2007: Harnessing the momentum to create valuable business models
12-13 September, London

4th Screen Advertising MD Mark Slade; took part in a panel debate focusing on "Finding the right charging model to optimize marketing and advertising revenue streams". This event guided participants through all the major areas of mobile advertising and marketing, from idea to execution, to create an environment where players understand how to maximize their value in the chain. www.4th-screen.com/newsroom.php

Multimedia Marketing and Advertising
12 – 14th November, London

Mark Slade will give a presentation on assessing the dream and reality of mobile advertising at the Marcus Evans event in London entitled Multimedia Marketing and Advertising which runs from November 12th to 14th. The event will be held at the Danubius Hotel, Regent's Park - www.metelecoms.com

Auditoria & Performing Art Centre Executive Summit 2007
30th October - 1st November, London

MIG is sponsoring this unique industry event that explores the latest trends in revenue streams, entertainment design and visitor experiences. Thought leaders within MIG will be speaking about the benefits of incorporating mobile services to enhance the user experience and to extend brand recognition and awareness whilst at an event at One Whitehall Place on 31st Oct and again at The O2 on 1st November - www.auditoriasummit.com

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