Mpression™

The product is offered as a licensed solution or a fully managed service including trafficking and campaign optimisation.   The 4 th Screen Advertising team offers a fully managed end to end service ensuring campaign optimisation, including Sales, Billing and Technical Integration.

Advanced Targeting

Time based:

• Time of day / Day of week / Before and after date

Location based:

• Country / Continent / Language

Handset / Operator based:

• Target handsets based on model and manufacturer
• Optimise user experience by operator targeting

Device based capability & functionality:

• Screen Size / Ringtone support / Video support / Java / Symbian games support

Advanced Features

Pricing:

• Allows CPM (Cost per Thousand) or CPC (Cost per click) pricing (Dependent on Publisher)

Weighting:

• Adjust weighting and probability of banner rotation

Capping:

• Cap impressions or clicks
• Cap frequency, managing the reoccurrence of banners served to each user

MIDAS™

The interactive market place has very few high-throughput robust SMS solutions. Some specialist applications can work at high speeds but most day to day platforms struggle; as a result Mobile Interactive Group has developed and continues to develop MIDAS™ - Mobile Interactive Delivery Application Solution.

MIDAS™ is a multipurpose platform designed to be used by a range of different clients and can be taken on an ASP or fully managed basis. The platform works at speeds of over 200 messages per second, whilst continuously carrying out complex CRM and list management in real time. Typical services on offer in MIDAS™ include: competitions, quizzes, polls, voting and feedback services. MIDAS™ has multiple layers of access and privileges enabling you to roll it out into your business at different levels.

MIDAS™ is quickly becoming the industry benchmark for large throughput services. It runs daily competitions where peak volumes of 50,000 messages over 3 minutes are handled in real time, including full indexing and CRM being managed across the campaign. MIDAS™ is being continually developed to add new functionality such as MMS (send and receive), text to Screen moderation and mobile barcode ticketing by the end of 2007.

Want to learn more?

Please visit our website at www.migcan.com or call the MIG Sales Team on +44(0)207 921 5599.
Alternatively you can email us here business@migcan.com

To regularly receive dig-it please subscribe here.

To unsubscribe from dig-it please click here.