Hello and welcome to the November edition of the MIG Group newsletter - dig-it. It has to be said that the summer has been somewhat disappointing in terms of the weather but it hasn't stopped record numbers of people enjoying the festival circuit. Almost all of these events have included some kind of mobile element, whether it's the ticketing, event marketing or premium content services based around the event itself. This demonstrates how far mobile interaction has moved into the mainstream of marketing and will continue to do so in future.
read more

Barry Houlihan - MD and founder of MIG

To regularly receive dig-it please subscribe here.

To unsubscribe click here.

It's been a busy few months for MIG and 4th Screen Advertising with a number of new customer announcements as well as a nomination for Centaur Publishing's prestigious Interactive Marketing and Advertising Awards (IMAA) for Best use of Mobile – The O2.

MIG's WAP billing solution MIGPay™ has been selected by a number of businesses including Cellcast Interactive, The Ministry of Sound (MoS) and Flirtomatic to power their mobile content portals in the UK, while 4th Screen Advertising is also participating in these partnerships by helping to drive mobile advertising revenues and build new customer acquisition channels across these portals. read more

We have cherry picked some key announcements from over the past few months.

9th Oct - MIG secure 2 year contract with Telecom Express
8th Oct - O2 and MIG shortlisted for Best Use of Mobile
13th Sep - ITV extends contract with 4th Screen Advertising
11th Sep - MIG selected as Payforit partner for Cellcast
30th Aug - MIG power Colour Catcher Campaign on ITV

Awards: The "Griff" Innovation Award from Vodafone was presented to MIG for delivering the 1st on portal payforIT service for Dating Direct

All press releases can be accessed here...

• www.migcan.com/news.html
• www.4th-screen.com/newsroom.php

Both MIG and 4th Screen Advertising have been active in the mobile industry summer events calendar, and hosted a fabulous summer party at the Kensington Roof Gardens in London.

The summer party, organised by MIG and co-sponsored by Vodafone, Nokia and the NOC, was a huge success with over 500 customers and partners joining us for a BBQ, with music provided by a live Cuban band from Floridita Experiences, world class DJ's and a whole host of interactive mobile fun and games, including VIP barcode entry, SMS & MMS to screen with a array of prizes to win from 6 Nations Rugby tickets to 5* weekend breaks in Europe. We hope you enjoyed the night as much as we did! read more

Continuing our series of interviews with key members of the team, in this issue, dig-it talks to Mark Slade, managing director of 4th Screen Advertising.

dig-it: There's a lot of talk about mobile advertising and a lot of hype. What's your take on where the opportunities have arisen and where it's heading?

Mark: I really think we are at the tipping point for mobile advertising - we are starting to see a huge amount of interest by a whole cross section of brands. Although there is a long way to go I think 2008 will see some significant budgets on mobile. This year has been more about testing....read more

Here's where you'll find the latest case study detailing briefs executed by MIG on behalf of their clients

• Colour Catcher: Re-launching and building credibility of laundry product to generate product trail and increase long-term sales via mobile. read more
• Telecom Express: Licence MIDAS™ to provide high performance interactivity to a host of media clients including FIVE.read more

payforIT is a scheme developed by the UK's licensed mobile operators to improve micropayments on the mobile internet, the key aim being to create a trusted brand that delivers a consistent user experience, irrespective of the WAP site. The simple 'click and buy' experience requires clear pricing and easy access to terms and conditions, as well as customer service details. Payment pages are managed by Accredited Payment Intermediaries, such as Mobile Interactive Group (MIG), displaying the payforIT brand clearly and consistently. The end result is a trustworthy and simple payment experience that enhances consumer confidence, leading to repeat trade. read more

In this issue of dig-it, we're focusing on two core technologies within the MIG group, Mpression™ and MIDAS™

Mpression™ - 4th Screen Advertising's advanced mobile banner Ad-serving engine. read more

MIDAS™ - MIG's Mobile Interactive Delivery Application Solution. read more