Wireless Festivals in London and Leeds

Brief
MIG’s brief was to deliver and manage a range of mobile services, in dual locations, simultaneously, to encourage interactivity amongst both O2 and non O2 customers visiting the 2007 O2 Wireless Festival which enhanced the overall customer experience.  

Solution
MIG provided an extensive range of next generation mobile services to avid festival goers including: VIP Barcoding to gain access to the exclusive O2 blueroom by texting keyword “London” or “Leeds” to shortcode 60202 and on entry festival goers were notified if they’d won an prize, GRIDIO – An interactive music video installation, MIG Backstage Reporter to deliver SMS and MMS live news updates, O2 Active ® Info WAPsite hosting event information, Bluetooth Stations® to upload UGC and a Mobile SMS Survey to capture thoughts and experiences from the festival – All services were available in dual locations and were managed and delivered by a diverse MIG Team.

Result

• Barcode entry to the O2 blueroom was a great success with several thousand users scanning in over the 4 days – Barcode entry was also a tremendous success at the festival in 2006.
• The random prize mechanic enabled O2 to continue their commitment to offer rewards to customers.
• The UGC service received thousands of pictures, and video uploads which were displayed on the strategically placed screens throughout the festival.
• Hundreds of images and videos were shown with winners having to identify themselves to win prizes.

BRIT 2007 Awards – End-to-end production of video content for mobile

Brief
To produce all mobile video content for the Brits WAP portal on O2 Active with fast turn around times. Live show highlights needed to be edited, encoded and delivered with full approval, in a range of one hour and 12 hour time frames, to ensure timely compelling content delivery around the BRITS Awards. Content to be delivered also had to include exciting and original footage from the red carpet, backstage and the BRITS archive, as well as the live awards show.

Solution
The ‘content journey’ began with themed classic clips developed from researching archived footage from 20 years of the BRIT Awards. To complement this, MIG’s production crew went on location to shoot the awards launch party and gather exclusive red carpet interviews. The aim was to produce an original and exciting content suite for the consumer.

Result

• The live awards ceremony was pre-recorded, encoded and delivered to the WAP site within one hour.
• MIG produced an exciting selection of BRITS video content, most of it exclusive to mobile. Backstage and red carpet interviews were produced with Oasis, Jamelia, Nelly Furtado and many more major artists to deliver an exclusive, compelling and timely content offering that attracted thousands of users.
• O2 were extremely pleased with the positive results.

For more information, please visit: www.migcan.com/casestudy.html

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