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The past few months have seen MIG and 4th Screen Advertising continue to make headlines in the press following the successful implementations of mobile interactivity campaigns for the likes of O2, Honda F1 and Budweiser, as well as striking a significant partnership with leading U.S. mobile messaging company SinglePoint, to provide Mobile Marketing Services and Mass Participation Mobile Applications to the North American market. From developing pioneering mobile services for “The O2” (formerly The Millennium Dome) to helping brands like Budweiser, try out new interactive digital marketing channels, MIG remains at the forefront of innovation in mobile services.....read more |
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We have cherry picked some key announcements from over the past few months.
Mobile Interactive Group deliver first Honda WAP site to ITV F1 fans - 22.05.07
SinglePoint partners with Mobile Interactive Group to offer world class Mobile Applications to the U.S. market - 30.04.07
Mobile Interactive Group and its sister company 4th Screen Advertising helps Probability plc build fast track to success in the UK mobile gambling market - 25.04.07
Mobile Interactive Group wins Innovative Business of the Year - 30.03.07
Budweiser becomes even more valuable - 05.02.07
All press releases can be accessed here...
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MIG and 4th Screen Advertising executives are not shy when it comes to putting their views across on industry trends or sharing knowledge and expertise with the wider industry at key events and conferences. Over the summer, they’ll be appearing on a podium or two near you so why not check them out? For details of where MIG and 4th Screen Advertising will be speaking, click here
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A series of mini interviews with key members of the MIG and 4th Screen Advertising teams kicks off with Tim Dunn, MIG’s Mobile Marketing Guru who talks about developing response and ad-led mobile campaigns for FMCG clients, mobile couponing and where he finds his inspiration.
dig-it: What’s hot in mobile marketing right now Tim?
Tim: Both response-led marketing and ad-response mobile campaigns are proving to be a very good driver to the uptake of direct interaction between consumers and traditional media channels....read more
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Here’s where you’ll find the latest case study detailing briefs executed by MIG on behalf of their clients
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O2 Wireless Festivals in London and Leeds – Event based next generation mobile services to enhance the O2 customer experience....read more
- The BRIT Awards 2007 – End-to-end production of video content for mobile....read more
For more information, please visit: www.migcan.com/casestudy.html
www.4th-screen.com/advertisers.php
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MIG has been actively involved in working with regulators, broadcasters and mobile operators to address industry concerns regarding broadcast premium rate services and the Prior Permission process. MIG is also an accredited partner for the UK Payforit™ scheme, enabling us to provide ‘direct’ billing with operators for web and WAP purchases. Over the next three months, the Payforit™ scheme will increasingly replace PSMS as a payment mechanism for premium content. What will its introduction mean for the rest of the industry? ....read more |
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MIDAS™ - Mobile Interactive Delivery Application Solution: MIDAS™ is MIG’s pioneering high throughput multiple service application which offers end to end interactivity to select clients.
MIDAS™ has been designed specifically to handle optimal traffic volumes, typically through high volume interactive campaigns whilst ensuring optimal speed and performance is maintained 24/7....read more
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| © 2007 Mobile Interactive Group. All rights reserved. |
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