MoneySupermarket.com, the UK’s leading comparison site has appointed integrated mobile and digital technology business Mobile Interactive Group (MIG) as its mobile technology partner. The deal spans mobile communication, mobile internet and apps.

Appointed at the beginning of 2011, MIG were tasked with consulting on MoneySupermarket’s mobile strategy and analysing ways that the company could further develop interactions and communications with their customers through mobile platforms. read more

Mobile Interactive Group (MIG), the UK’s largest mobile marketing company, has been acquired for up to $59m by San Francisco-based advertising giant Velti. read more

Mobile Interactive Group (MIG) has been acquired by global mobile marketing giant Velti for up to $59m (£37.3m) to create “a global mobile marketing powerhouse”. read more

San Francisco, CA and London, UK – Nov, 15, 2011 – Velti plc (NASDAQ: VELT), the leading mobile marketing and advertising technology provider for brands, advertising agencies, mobile operators and media, today announced the acquisition of Mobile Interactive Group (“MIG”), UK’s largest mobile marketing company. The acquisition expands Velti’s lead as the world’s largest mobile marketing company based on revenue, customers, consumer reach and technology holdings. read more

Mobile marketing agency Velti has acquired Mobile Interactive Group (‘MIG’), the UK’s largest mobile marketing company. Velti will pay $25 million plus as much as $34 million over time by 2013, for a total of $59 million. read more

Despite the rise in m-commerce, many retailers are lagging behind the trend and losing out on transactions.

The news that Topshop is launching a mobile-optimised website will have many other retailers looking at their mobile strategies. But how important is this channel and how can retailers ensure they get it right?

Publication – Drapers read more