Mobile Interactive Group

March 17th 2008

Mobile Interactive Group secure contract with O2 to support Customer Acquisition Stragegy
MIG's MIDAS™ platform powers customer acquisition for O2

Mobile Interactive Group (MIG), the UK's fastest growing multimedia mobile solutions provider to the mobile and digital markets, has secured a contract with O2 to provide a range of mobile interactive solutions through its MIDAS™ platform to increase O2's UK customer base. O2 will use MIG's intelligent mobile technology to deliver new consumer acquisitions in the competitive UK market.

MIDAS™ - MIG's high capacity, high performance messaging platform has an extensive range of functionality including flexible campaign creation and reporting, enabling O2 to drive customer acquisition and retention, whilst increasing brand awareness to its target customers.

Anthony Nelson, Business Development Director MIG, said, "Over the past 12 months MIG's development team have been heavily focused in advancing the core functionality of MIDAS™, making sure MIG can provide high speed, intelligent solutions to our operator customers such as O2."

Throughout 2008 the market will become increasingly competitive and the contract will allow O2 to utilise MIG's technology to gain a competitive advantage when acquiring new customers to its network."

Lance Haswell, Head of Online Pay & Go, O2 said, "O2's customer acquisition strategy for 2008 means delivering a number of highly compelling campaigns into the market place, that invite potential customers to take advantage of offers to join the O2 network."

Following a highly competitive pitch which featured some the UK's most established mobile technology providers, O2 selected MIG owing to their leading position in the UK, safe in the knowledge that O2 customers will benefit from MIG's expertise and mobile interactive technology capabilities."

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