Personalised campaigns
Whilst the platform can be completely customised to reflect your brand, the true personalisation comes from being able to accurately segment customers enabling the delivery of specific content based on current or previous campaign data.
Through multiple campaigns, mVoy Communicate allows you to build up a unique customer database of responses, opinions and preferences – this is done through our progressive profiling allowing you to further segment, refine and optimise future campaigns.
Time sensitivity
mVoy Communicate features a built-in logic engine that is able to determine optimal frequency and cadence of your campaigns. This allows you to build profiles and determine a customer’s propensity to convert, this can be spread over a period of time based upon customer behaviour.
This means that every one of your customers will receive personalised relevant campaigns at a convenient time through their preferred communication channel.
Intelligent automation
Within the mVoy Communicate platform, behavioural targeting and segmentation can instigate automatic, event triggered messages and delivery channels – meaning that every message received by your customers is relevant, convenient and timely.
Dashboard reporting
Understand campaign progress directly through the mVoy Communicate interface. Real time multistep campaigns display results and conversions as they happen, enabling fast, effective campaign optimisation.
The reporting dashboard allows you to drill down further into each campaign, displaying graphical funnel reporting making it easy to identify success points in your campaigns, which campaigns have been most effective, and which to benchmark against.
