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solutions
marketing services

Our award-winning technology platforms enable a complete range of mobile marketing campaigns. Mobile Interactive Group has worked and has worked with a variety of brands including O2, Nivea, Motorola, Buena Vista, Mitsubishi, Sekonda, Gala Bingo, MFI, Sheila's Wheels and more.

advertising response

Whatever your brand, you can add value to your current advertising by providing a mobile response mechanism, which draws responses from potential customers to satisfy a range of marketing objectives. Our Advertising Response service desk enables you to add a shortcode to your advert at short notice to run one of the following response types:

  • Simple Text-In: This simplest of campaign types can be used for competitions, data-gathering, URL distribution
  • Store Locator: This campaign uses geographic mapping to text back to the user with the nearest of your retail outlets
  • Sample/Brochure Delivery: This campaign verifies the user's address so you can send them a brochure or free sample
  • WAP Microsite: WAP is now a full-colour near-web experience with product info, video downloads, competitions and more available
  • Vouchering: Perfect for e-tailers, you can use your above-the-line to distribute unique voucher codes
  • WAP Purchase: WAP can be used to securely purchase individual items, be it physical or digital, by entering payment card details, or using our MIGPay solution for Payforit billing.
  • Survey: Ask your customers a combination of multiple-choice and freeform questions, with the results compiled into a full report
  • Bespoke: Any combination of the above can be combined into a campaign, or we can build a new campaign to your requirements.
ITV Sales
ITV SalesMobile Interactive Group was asked to build a suite of products to enable ITV advertisers in all sectors to solicit text responses from consumers.
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mobile crm

Mobile Interactive Group manages and monetises opted-in databases for our brand and media clients.

Services include:

  • Competition, vote and chat text traffic used to build opt-in database
  • Every interaction adds profile information to the user's record
  • Outbound communications plans devised and executed
  • Demographic data gathering including age, gender, address and MOSAIC type
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