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Whatever your brand, you can
add value to your current advertising by providing a mobile response mechanism, which draws
responses from potential customers to satisfy a range of marketing objectives. Our
Advertising Response service desk enables you to add a shortcode to your advert at short
notice to run one of the following response types:
- Simple Text-In: This
simplest of campaign types can be used for competitions, data-gathering, URL distribution
- Store Locator: This
campaign uses geographic mapping to text back to the user with the nearest of your retail
outlets
- Sample/Brochure Delivery:
This campaign verifies the user's address so you can send them a brochure or free sample
- WAP Microsite: WAP is now
a full-colour near-web experience with product info, video downloads, competitions and
more available
- Vouchering: Perfect for
e-tailers, you can use your above-the-line to distribute unique voucher codes
- WAP Purchase: WAP can be
used to securely purchase individual items, be it physical or digital, by entering payment card
details, or using our MIGPay solution for Payforit billing.
- Survey: Ask your customers
a combination of multiple-choice and freeform questions, with the results compiled into a
full report
- Bespoke: Any combination
of the above can be combined into a campaign, or we can build a new campaign to your
requirements.
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Mobile Interactive Group was asked to build a suite
of products to enable ITV advertisers in all sectors to solicit text responses from
consumers. |
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