Interest from in ‘Social Media’ and how brands can utilise it as a two way communications channel will continue to grown on a global scale. It has been reported that Facebook users uploaded 750 million photos over New Years Eve 2010, and in November 2010 apparently more than 250 million people used Facebook on a daily basis (no doubt this figure is increasing), so we know there’s a huge appetite for consumers to share content online and via mobile. A good campaign will naturally encourage viral behaviour from consumers.
Jigsaw, MIG’s digital agency, gives forward thinking brands that are looking to invest in existing and emerging social media technology, with the knowledge on how best to approach and integrate into their campaigns. The brands Jigsaw works with know they will benefit from investment, they believe in providing their customers with the opportunity to communicate with them at a time, and via a channel, that is relevant to them.
Work with us to…
We recognise that consumers want to interact with brands in areas other than branded websites. All content on all of the sites we develop and build enable full social media integration across Twitter, Facebook and other platforms.
A great example is Havana Club. Havana is a city like no other and as such its number one rum, Havana Club required a campaign unlike any other they had previously done. The campaign was designed to encourage people not only to ‘Like’ their Facebook page but to encourage fans to capture the full spirit of the Habaneros, through interacting with the brand and uploading their examples of being creativity and ingenious in exchange for a chance to win a holiday to Cuba.
The UGC element of this campaign is a system Jigsaw has used on other high profile brands such as ITV and Walkers – but for the first time Jigsaw’s CRM platform was integrated into social media, fully submersing Havana Club’s brand identity into Facebook – thus creating a specific area current fans would be familiar with and creating an awareness to new fans.
For the duration of the campaign the CRM platform was programmed to keep recipients up to date with Havana Club events and competitions, so participants received maximum opportunities to win prizes.
An example of our award winning work is the ‘Do Us a Flavour – Win a Packet’ campaign for Walkers crisps which embraced both web and mobile internet sites, an SMS Voting Platform, mobile games for iPhone and Java based phones, a Facebook site to incorporate social media and an eCRM campaign which used email and SMS.
The campaign was hugely successful generating 1.4m flavour suggestions, 1.2m consumer views, 160,000 iPhone downloads and 825,000 consumer opt-ins.
