Taking an ideas-led approach to clients’ requirements, Mobile Interactive Group (MIG) build experiences and activities that enhance campaigns, events, spaces and retail stores. These installations often communicate directly with mobile, online and social media platforms to link the live experience with the digital experience.
Our approach to interactive installation projects is defined by:
1. Function (over form) – deliver meaningful experiences
2. Focus - communicate directly with the target audience
3. Engage - encourage conversation, interaction and play
4. Enable - provide platform for creation of content by consumers
We have delivered a range of interactive installations for brands including O2, Samsung and HSBC. We hit every touch point of experience in the live space – using new and emerging interactive technologies to enable brands to connect with consumers.
When delivering installations we use modern technologies that include:
