Mobile Interactive Group Bolsters Strategic Advisory Team
Mobile Interactive Group (MIG) the global integrated mobile and digital communications business has announced the appointment three new strategic advisers, including Peter Parmenter, Director Business Development, EA Mobile EMEA, Susie Moore, Head of Brand at O2 and Paul Wright, formerly Director of Sales at Sky Digital Media.
Vouchercloud Sign Exclusive Mobile Advertising Contract with 4th Screen Advertising
4th Screen Advertising today announced it has been appointed as the exclusive mobile advertising sales agency to vouchercloud. The partnership will utilise unique targeted ad formats, including interstitials and sponsorship packages to drive engagement throughout the UK, via serving relevant mobile advertising based on the user’s current location.
4th Screen Advertising signs exclusive mobile advertising deal with Global Radio
Premium mobile advertising agency 4th Screen Advertising has secured the exclusive mobile advertising contract with Global Radio, the UK’s largest commercial radio group.
4th Screen Advertising launches mobile advertising Engagement Platform
London,21 June 2010: 4th Screen Advertising, the leading premium mobile advertising agency today announced that it has launched its newly created mobile advertising proposition, the Engagement Platform.
Mobile Interactive Group has been involved with various charities, utilising its proprietary technology to enable mobile donations for Comic Relief raising £7.8 million via SMS; building a mobile internet presence and CRM initiative to raise brand awareness for Shelter and enabling the first ever SMS ticket lottery for Live8 raising £3.5 million for the charity.
More recently Mobile Interactive Group partnered with the Makunduchi Project.
The aim of the Makunduchi Project is to renovate, equip and run the hospital in Makunduchi in southern Zanzibar, where many of the 60,000 or so locals have little or no access to healthcare. The key premise of the project is based on the principle of delivering high quality local care in district hospitals, within the district setting.
The Makunduchi Project
Zanzibar, known as the 'Spice Island', lies in the Indian Ocean just 6 degrees south of the equator. Magnificent sandy beaches and coral reefs create a sense of paradise... The reality is stark however:
- Average life expectancy is just 49 years
- 1 in 7 children die under the age of 7 and two thirds of these are less than 2 years old.
- 1 in 180 women die following delivery of their child
The Makunduchi Hospital
Makunduchi Hospital is one of only two District Hospitals on the main island of Zanzibar and serves the whole population of the South District. Construction of a new link road has recently been completed and will further increase the catchment area for the hospital by at least 20,000 people.
Currently the medical services provided are largely primary care, basic maternity services and some minor surgery, with the occupancy of its 30 beds for in-patients, being very low at around 13%. The low occupancy rate reflects a gradual erosion of trust in the hospital facility.
Following a detailed assessment of local health needs, The Makunduchi Hospital will focus re-development on these key areas:
- Accident and Emergencies service
- Maternity / Obstetrics care
- Major Communicable Diseases service
- An expansion of Surgical services
- Family Planning and health education services
- Basic Dental and Ophthalmology services
The Team
A team of experienced individuals both in Zanzibar and the UK who are taking the project forward and include Dr. These include Dr Ruaraidh MacDonagh (Chairman), who's a Consultant surgeon in the UK and has worked extensively in Africa, Dr John McGrath (Trustee), Consultant surgeon in the UK and has worked both in Zanzibar and in Tanzania, Dr Mohammed Jiddawi, Consultant surgeon who has lived and worked his whole life in Zanzibar and many more specialists.
Progress so far
A team of diversely experienced people has now been assembled to work on the project. With full Government support, a Memorandum of Understanding (MoU) was signed in Zanzibar on 15th Dec 2007. It sets out our relationships with both national and local government as well as the financial support the project will attract.
To date the charity has succeeded in raising £100,000 / $150,000 - The below outlines key achievements to date:
- Primary Care Unit (PCU), opened 24th July 2008
- Surgical Theatre Renovated (STR), opened end Sept 2008 ($10,000) – Needs new bed and theatre light as electricity not reliable, therefore needs battery/generator back up
- Maternity Unit (MU), in planning and scheduled to open by May 2009
- Major Theatre Unit (MTU) – To supersede the Surgical Theatre Renovation (STR) as this is only a short term measure. The STR is not set up for ‘C’ sections or major multiple traumas. At present all current traumas are sent to Mnazimoja Hostital which is at least hours by local transport
- The above units complete basic hospital services
- All work has and will continue to be completed by local contractors and community workers in Zanzibar
Where the money goes
Glad you asked. Unlike many other organizations, apart from the costs of running a small support and development team, all donations will reach the local Makunduchi Project.
A 10 year plan has been agreed with the President of Zanzibar and we work closely with the Minister of Health in progressing with the project.
The Minister of Health, Dr Mohammed Jiddawi, and others locally are working together to train enough staff to work within the hospital and subsequently enough staff to work elsewhere in Zanzibar.
Bringing the project to life
< Link to video, embed on MIG site >
To find out more about the The Makunduchi Project on your mobile text ‘SUPPORT’ to 60202
(txt cost 2 x std network rate msg)
To find out more about the project online
Great Ormond Street – June 2009
Mobile Interactive Group is Silver sponsor of the Three Peaks Yacht Race 2009, which starts in Barmouth and finishes in Fort William and combines yachting, mountain running, a little bit of cycling and is one of the greatest adventure challenges in British sport.
The race is now in its 33rd year and Mobile Interactive Group are supporting Jeremy Bygrave and his team ,'GOSH' to help them raise their target sum of £23,000 for Great Ormond Street Hospital, in thanks for their help for saving Jeremy's daughters life.
Great Ormond Street Hospital for Children (GOSH) is a national centre of excellence in the provision of specialist children's health care, currently delivering the widest range of specialist care of any children's hospital in the UK. It is the only specialist Biomedical Research Centre for paediatrics, the largest centre in the UK for children with heart or brain problems, and the largest centre in Europe for children with cancer.
Simply, Great Ormond Street Hospital saves children's lives.
Comic Relief – March 2009
Text donations raised £7.8 million for Red Nose Day, powered by Mobile Interactive Groups messaging platform MIDAS platform, delivering 4.75 million mobile interaction for Comic Relief.
In 2009, an extraordinary £7.8 million was raised for Red Nose Day through £1 and £5 text donations, contributing to the incredible £59.2 million raised. Marking the first time the public has been able to text knowing that every penny would go to Comic Relief, thanks to mobile operators waiving their usual fees and the Treasury confirming that no VAT will be charged on the donations.
Link to press release - March 31st 2009 - Text Donations raise £7.8 million for Red Nose Day
Shelter – August 2008
In August 2008 Mobile Interactive Group secured an exclusive 12 month partnership with Shelter to deliver CRM mobile internet initiatives powered by its messaging platform MIDAS.
Shelter, the leading housing and homeless charity in the UK wished to commence activity via the mobile channel, including CRM and building a mobile internet presence to increase loyalty and retention of direct debit donors.
Having identified mobile as a new opportunity for conveying with their younger supporter demographic and by launching a 'light touch' communications channel, we are able to reinforce our donors decision to support Shelter with good news about where their money goes in helping homeless and badly housed people.
To support Shelter and make a donation click the link below
Link to press release - March 31st 2009 - Text Donations raise £7.8 million for Red Nose Day
Live8 – June 2005
SMS ticket lottery generates over £3.5 million for Live8, powered by Mobile Interactive Groups VoteWinner platform.
In 2005, MIG were appointed by O2 to provide a full SMS ticketing solution for the Live8 concert to take place in Hyde Park. Over 2.06 million text messages were sent in to answer the competition question enabling 133,000 pairs of tickets to be released to the public, breaking a Guinness World Record for the biggest ever text lottery event and generating £3.5 million for Live8.
Link to press release - June 1st 2006 - Mobile Interactive Group celebrate 'Best Use of Wireless' win at NMA Effectiveness Awards 2006