Mobile Interactive Group were invited by FremantleMedia to deliver a range
of mobile services for the UK's most popular entertainment programme The X Factor.
Services include voting, competitions, messages and pictures to screen, downloads,
quizzes and video production.
Using the diverse range of
skill sets within our business we have executed a range of services, year on year, for The
X Factor. Our mobile video production unit, films, edits and delivers clips to broadcast
sites and operator portals. Our core technology platforms MIDAS and VoteWinner deliver
high throughput votes and competitions. With multimedia operations, which are second to none, we aim to provide
a faultless service each year despite the challenges of handling the highest peak volumes
recorded in the UK interactive marketplace.
The X Factor™ FremantleMedia Ltd and Simco Ltd.
Each year we develop new
ideas and upgrade our technology around this cornerstone on the UK broadcast industry; initially we introduced MMS and then video. In 2006 we will introduce cross service shortcodes for both, as well as Video Flex the X. The number of votes cast and the number of
downloaded videos, produced by Mobile Interactive Group, increase year on year and remain the highest for any mainstream reality show.
