The broadcast market in the UK has
continued to push the boundaries with reality programming over the last 7 years starting
with Pop Stars in 1999. Originally just the domain of telephony, SMS has fast become the
second major route of voting. Mobile Interactive Group saw, and continue to see, a lack of quality applications
and gateways with a capacity to carry high volume traffic to service this industry.
Mobile Interactive Group developed VoteWinner in
2004 with the aim of it being the fastest platform in the UK market. VoteWinner has
proven throughput of up to 2000 messages per second. It also offers a wide range of options to
the broadcaster such as CRM based on customers, time windows and different experiences
for different mobile networks both for operations and messaging. Our technology team endeavour to continuously upgrade
VoteWinner, and our network to remain at the cutting edge of the mobile industry.
VoteWinner has established
itself as the benchmark in the UK for voting. It manages the five largest UK shows of the
year for SMS including The X Factor, which generated over 4 million messages in 2 hours, December 2005.
VoteWinner works hand in glove with Mobile Interactive Group's gateway which is recognised as the fastest in the UK. VoteWinner handles combined votes from the UK and
Ireland, including, I'm a Celebrity... Get Me Out of Here, The X Factor and Dancing on Ice.
