MIDAS is a multi purpose platform designed to be used by a range of different clients as well as in house production services. The platform works at speeds of over 200 messages per second, whilst continuously carrying out complex CRM and list management. Typical services on offer are competitions, quizzes, polls and feedback services. MIDAS has multiple layers of access and privileges enabling you to roll it out into your business at different levels.

MIDAS is quickly becoming the industry benchmark for large throughput services. It runs daily competitions where peak volumes of 50,000 messages over 3 minutes are handled in real time. Including full indexing and CRM being managed across the campaign. MIDAS will continue to be developed to add new functionality such as MMS, text to Screen moderation and mobile barcode ticketing by the end of 2006.

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