Working closely with Madame Tussauds, Mobile Interactive Group created an interactive commentary experience. Using cutting-edge audio, editing, encoding and delivery technologies, visitors to the exhibit could record personalised commentary of a classic England goal. This video clip was then encoded, edited and sent directly to their mobile phone.

The visitor experienced the thrill of commentating over an England goal in an immersive environment. Then, within minutes, they received their unique, personalised, Samsung-branded video of their commentary to keep and share with friends and family.

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