Telecom Express were looking to partner with a mobile technology business that could offer proven high-speed applications and dedicated support, whilst also providing their clients, including Five, BBC, News International and Guardian Media Group, with exceptional experience and knowledge of the media and entertainment industry.
Mobile Interactive Group offered Telecom Express MIDAS™ - MIG's high-speed mobile interactive delivery application solution, which is specifically designed to handle high volumes of mobile interactive services to campaigns including competitions, polls, comments, pin codes, bar-coding, mobile content subscription services and voting, maximizing audience participation and response.
MIDAS™ has been designed specifically with the broadcast industry in mind and offers maximum flexibility to set up, manage and control bespoke campaigns: Whilst 'Real time' reporting also ensures measurement and tracking of campaigns across multiple applications on the platform. The MIDAS™ platform is also being utilized in the U.S. broadcast market to maximize audience participation.
MIDAS™ is fast becoming the preferred Mobile application of choice in the broadcast industry.
All mobile interactive services will be maintained 24/7
All clients will utilize MIDAS™ - MIG's high capacity, high volume platform, to rebuild client confidence in TV services
Capturing of opt-in data for CRM database purposes
