In the Grid is a Call TV style game show run by UK production company Endemol. The client required a high speed application and integrated CRM platform which was flexible enough to be linked to the centralised counting interface or IVR system for each show. Enhancements needed to be made quickly ensuring optimum turnaround and enabling delivery in a few weeks.
Endemol developed a text in competition for viewers to win cash in a Call TV style - A winner is picked from a percentage of successful entrants live on the show.
The product is designed to ensure that a warning message is sent to players breaching recommended play limits. This functionality is essential for ethical monitoring.
Every 30 seconds summary data of the short-listed entries is fed through to the client system - Depending on requirements, this can be reduced to 5 seconds.
Experimenting with CRM proved interesting, creating functions to promote secondary services.
InstantWinner™ has been successfully integrated into In the Grid, resulting in hundreds of thousands of entries, daily.
