MIG's brief was to deliver and manage a range of mobile services, in dual locations, simultaneously, to encourage interactivity amongst both O2 and non O2 customers visiting the 2007 O2 Wireless Festival which enhanced the overall customer experience.
MIG provided an extensive range of next generation mobile services to avid festival goers including: VIP Barcoding to gain access to the exclusive O2 blueroom by texting keyword "London" or "Leeds" to shortcode 60202 and on entry festival goers were notified if they'd won an prize, GRIDIO - An interactive music video installation, MIG Backstage Reporter to deliver SMS and MMS live news updates, O2 Active® Info WAPsite hosting event information, Bluetooth Stations® to upload UGC and a Mobile SMS Survey to capture thoughts and experiences from the festival - All services were available in dual locations and were managed and delivered by a diverse MIG Team.
Barcode entry to the O2 blueroom was a great success with several thousand users scanning in over the 4 days - Barcode entry was also a tremendous success at the festival in 2006.
The random prize mechanic enabled O2 to continue their commitment to offer rewards to customers.
The UGC service received thousands of pictures, and video uploads which were displayed on the strategically placed screens throughout the festival.
Hundreds of images and videos were shown with winners having to identify themselves to win prizes.
