Mobile and digital technology business Mobile Interactive Group (MIG) today announces the launch of the My O2 for Android App. Built by MIG, the new version of the free App, which launched on Friday 2nd December, allows O2 customers on Pay & Go and Pay Monthly to securely view their account information and offers the same innovative interface as the iOS version, delivering a spectacular user experience.

The App includes the same new user interface as the iPhone version and also features a simplified ‘Help’ section and a new ‘Extras’ section which gives users information on customer loyalty programmes such as O2 Priority and other O2 related content. In addition to this it also allows O2 customers to natively monitor their own data consumption, as well as manage their data bolt ons.

The My O2 iPhone App was launched in late 2009 and has achieved almost two million downloads. With the newly launched Android version O2 has brought the App up to date and increased its reach to reflect the growth in Android OS based devices.

Niki Fearns, Senior Self Service Experience Manager, O2 said: “Customer Centred Design is at the heart of our approach to Self Service and the My O2 App. Our customers have been asking for native data consumption for a long time and not only can we now fulfil this but we can also provide the App on another software platform, Android. MIG has followed the success of the first My O2 App for iPhone and created an Android App which combines a great user experience, plus all of the features a customer needs to manage their account via their device.”

David Balko, Client Services Director, MIG said: “O2 really understands the value of its customers which is why we placed a lot of emphasis on listening to feedback and getting the user journeys absolutely right. Beyond the user experience it was a natural progression to increase functionality and extend the App to Android devices. This maximises the opportunity to reach as many smartphone users as possible, whilst also simultaneously giving customers the tools they need to manage their O2 accounts efficiently and access great promotional offers.”