Designed, built and powered by Mobile Interactive Group
Favourite high street shoe retailer Clarks today announces the launch of their mobile commerce site, which was designed and built by Mobile Interactive Group (MIG). Clarks first ever mobile site is fully transactional and has been built using MIG’s award winning mobile commerce platform.
Clarks new mobile commerce site boasts the full product range, enabling shoppers to shop directly from their mobile or locate their nearest store. The site delivers a seamless ‘check out’ process, providing both credit and debit card payment options and is open to both new and existing users of clarks.co.uk
MIG offered Clarks an innovative solution that required minimal systems integration, meaning Clarks have launched a fully transactional mobile website in a relatively short space of time, with minimal disruption to their day to day trading environment. MIG’s highly scalable mobile commerce platform allows Clarks to leverage their initial investment and introduce further mobile services down the line, such as native applications to compliment the mobile site.
Richard Houlton, Director of Channels, Clarks commented “Multi-channel retailing is a major focus for Clarks and it’s essential to give our customers choice. Our customers are more technology savvy than ever before. The launch of our transactional mobile commerce site marks Clarks first move into mobile and we partnered with MIG because of their strong leadership in this area and technical capabilities in the mobile retail space. They understood our requirements, ensured the design of our mobile site was sympathetic to the brand and that it delivers a seamless user experience.”
Matt Cockett, Commercial Director, MIG said “Over the past few months MIG has developed a strong collaborative relationship with Clarks, sharing industry insight to inform key decision making and to ensure we’re building a mobile proposition that’s right for the Clarks customer. In recent months, the IMRG recently reported that 50% of UK smartphone owners shop via their mobile device, up 30% from June 2010, demonstrating the continued growth and the potential of mobile commerce. Customers shopping habits continue to evolve as new technology hits the streets, they expect a user friendly mobile experience that enables them to browse, search and purchase more products (both large and small) whilst out and about or sat at home on their sofa.”
Because of its size and experience MIG is able to provide a unique offering to retailers that are looking for a 360 degree mobile partner, to work with them from the early strategy and concept stage, through to service deployment across mobile web and applications. Plus crucially, after a service goes live, to drive customers to the service using innovative mobile marketing techniques.
Notes to Editor:
MIG offers retailers an end to end mobile service that starts with a proven mobile commerce platform. The service also includes native applications, mobile marketing, mobile advertising and integrated CRM.
• Provision to build and design mobile websites with minimal systems integration using a web adapter approach or through integrated APIs
• Web adapter functionality builds virtual API’s that can be integrated into MIG’s mobile commerce platform and other 3rd party platforms – The API’s originate and are created from the client’s website, without the need for client IT resources
• Enables MIG clients to go mobile within a twelve week timeframe (incorporating user experience, design and build)
• Integrates with the leading analytics providers, affiliate tagging partners and is designed with SEO in mind throughout
• Integrates directly with ad serving technologies and platforms
